Posted in blog, blog tour, guest post

Guest Post By Anna Mocikat: Are Book Trailers Useful or a Waste of Money?

Trailers have been around forever in the movie and TV industry. The big studios spend a lot of money on their creation, and even indie films have to come with trailers if they want to succeed in their niche markets. Video game studios also put a lot of effort into the production of trailers, which often show scenes exclusively shot for them.

With the rise of YouTube and social media, trailers have become even more important for the entertainment industry than they used to be in earlier decades.

So, why are book trailers still such a rare phenomenon? And why are many of them so poorly made?

Many indie authors consider the (often costly) option of a trailer for a marketing tool as a waste of money––which is understandable. A good custom-made trailer can cost $300-$500, but of course, there’s no limit on how much can be spent on them. Big publishers often hire marketing companies specialized in TV commercials and easily pay between 10k-50k to advertise the latest books of their bestselling authors.

Others argue that a trailer makes no sense for a book, because, after all, you’re supposed to want to read the book, not watch it like a movie.

I have to admit that ten years ago when book trailers were still a new phenomenon, I thought the same and was therefore surprised when my publisher asked me to have a trailer produced for my book.

However, I completely changed my mind on making trailers since then because of the success of mine.

I have come to believe that book trailers are a valid marketing tool for various reasons.

First of all, our daily life has become much more visual-oriented than ever before. More people are watching YouTube videos nowadays than reading books (sadly). To convince such an audience to give a book a chance, it’s a good move to offer them visual impulses they understand. This is only possible with a trailer. Marketing experts know that moving images are way more powerful than single images, which is why we see short clips as ads for all kinds of products in our feeds on Instagram, Twitter, and Facebook.

Secondly, if big publishers are willing to spend thousands of dollars on a single trailer for a single book, then it must be worth it. Big publishers never spend money on anything for no reason. They have stone-cold marketing experts who constantly evaluate which strategy is useful and which isn’t. So if it works for the big publishers, then it can also work for Indie and small press authors.

All that being said, I would strongly advise keeping away from making a trailer yourself if your only experience with videography is shooting little videos with your phone and posting them on Facebook.

It’s the same as with book covers. Every book marketing guru will advise you to hire a skilled cover designer instead of trying to photoshop something by yourself. Don’t. Just don’t.

It’s similar with trailers. A bad trailer is counterproductive. It quickly can turn out boring or look amateurish, which will likely scare potential readers off instead of convincing them to buy your book.

The same can be said about so-called “generic” trailers. If you do some research, you will quickly find people willing to make you a trailer for $50-$100. As so often in life, you will experience a simple truth: you get what you pay for. Your trailer will turn out dull, soulless, and/or feature footage and images everyone has seen a hundred times.

If you decide to have a trailer for your book, find someone who will put effort and creativity into it, and who is willing to create something unique for you––as unique as your book, and transporting its essence visually.

There are two kinds of trailers I would recommend:

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Posted in blog tour, Book Tour, books, ebook, Indie Author

Blog Tour Post: For The Lost Time By Heather Blair

When Diego Delgado closed his eyes it was 2020. When he awoke, he was one-hundred years in the past. Thrust into the dawn of the Jazz Age with no money and nowhere to go, Diego encounters a veritable bouquet of acquaintances including a kind-hearted factory owner, a free-spirited flapper, a worldly-wise mystic, and a strong-willed heir named Thomas Greely. Diego, desperate to return to the future and reunite with his young daughter, must blend in with the roaring twenties lifestyle while searching for answers. But distractions are all around him, especially Thomas who is both beautiful and charismatic, and Diego must grapple with the reality that even if he succeeds in returning home, half of his heart will stay behind.

Genre Categories: Chick Lit, Contemporary, Historical Fiction, LGBTQIA, New Adult, Romance

For The Lost Time can be purchased at Amazon for Kindle.

Heather Blair is the author of new adult romance novels including “Lucid Dreaming” and “Wide Awake.” She was born and raised in Vermont and has spent much of her adult life in New York and Los Angeles. She currently resides in Connecticut with her two cats. You can find more out about her at her website, Twitter, Facebook, Instagram, and Goodreads.

Here’s an exert from the book…

The restaurant Diego soon found himself in was far classier than the art deco diner where he usually ate lunch. After almost a month in 1920, he’d finally begun to understand what prices constituted as “high” and he knew that the eighty-five cent lunch specials at Caroline’s would have been too pricey for his blood. Incensed, he slapped the menu down on the table.

“Are you trying to rub it in my face?”

“Am I trying to what?

“Where do you get off taking me to a nice place like this when you know that I…” He trailed off. Thomas’s mouth parted as he realized what Diego was trying to say. When you know that I’m homeless.

“I meant no insult. I simply have a thing for the creamed chicken on toast they serve here. Jeepers, friend, do you really think I would do such a pig-headed thing?”

“Yes,” Diego answered simply. “And why do you keep calling me friend?”

A solitary laugh puffed from Thomas’s lungs.

“You don’t consider me a friend?”

“I consider you a spoiled rich kid who’s never been told no in his life and wouldn’t know how to handle it.” Diego hadn’t meant to be so harsh. He was like a cornered animal, lashing out on instinct.

“Wrong on all accounts,” Thomas replied coolly. “I’m not rich, my parents are. I’m not a kid, I’m twenty-one years of age, and I’ve been told no plenty of times and I handle it by simply choosing to ignore it.”

You can also learn more about this book and the author by following For The Lost Time Blog Book tour. See dates and blogs below.

Posted in author, blog tour, Book Tour, ebook, empowerment, guest post, novel, self-empowerment, Self-publishing, writing

Guest Post By Elfie Riverdell: The Story That Inspired Me To Self-Publish

I find it hard to pinpoint exactly when I realized I wanted to be an author. I remember writing paranormal stories on my old PC when I was at middle school, with (beautiful) covers illustrated on Paint. I wish I still had those stories, as it would be so much fun to go back and revisit old characters. Even still, I’ve always had a very vivid imagination, and I’ve never had any issues with coming up with quirky plots. But The Forest of Fallen Stars was a little different.

When I wrote The Forest Of Fallen Stars, I sort of fell into a writing frenzy. It was summer, and I had a lot of spare time around my work schedule. I would sit in my room for hours and hours, writing and scribbling down ideas. The plot just came to me. I wish there was some way to explain it, because I certainly can’t seem to replicate it! But I think it was the characters that truly made the story come alive for me.

Alura means so much to me, all of the characters do. Alura is shy, and full of self-doubt at the beginning of the book, but we get to see her learn about her gifts, and develop into a strong and confident young woman.

Kara is troubled and angry, but she has a kind heart and is always focused on doing the right thing.

Loria is also quite unsure of herself and the role she plays in her world, but she is strong-willed and determined.

Self-publishing has been a strange and very stressful experience. It’s taken a long time, and a lot of hard work. But I was incredibly lucky to get to work with an amazing friend of mine, Nicoletta, who formatted and designed everything inside my novel. She did an amazing job, and really helped me when I was struggling with the design.

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Posted in blog tour, book series, ebook, empowerment, guest post, hooked on books, writing

Guest Post By Phoebe Ritter: How I Became An Empowered Writer

Writing the Daughter of the Zel trilogy was hugely empowering for me. I’d always enjoyed writing and dreamt of having something published, but I never had the confidence to put my work out there.

Then, a few years ago, I was having a rather tough time personally, which led me to quit my job and move back home. Even with everything going on, I found myself with a load of free time I hadn’t ever had before.

As a distraction, I set myself the challenge of writing a novel in a month. I’d always wanted to do NaNoWriMo, but November was never convenient. Every day after work I’d sit down and type until my brain ran out of scenes. The rapid progress towards a final word count slowed towards the end, and I had to go back and carefully stitch together key scenes to make a complete story.

I had an idea for where the book was going and every time I wrote it felt like clearing space in my head. Making this mental room meant I’d get an idea for a new scene, usually when I was trying to get to sleep.

Now, like then, in the early days of a story, I get these rather annoying moments where I’m unable to go to sleep because of new phrases, places, people that pop into my head. There’s a process I’ve learned to follow by turning the bedside light on, writing the thought down in my notebook, and turning the light off again before immediately having another thought and repeating it. Eventually my brain lets me sleep.

I have found that the first draft is always shocking. I’ve come to terms with that. One of my betas recently said how she’d love to write a novel, but was worried it’d be awful. I explained the number of drafts my work passes through before she even sees a beta version. I hope this encourages her to get something down on paper. That’s the hardest bit.

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Posted in blog tour

My Writing Process (Blog Tour)

I was recently invited to be involved in a writing blog tour to discuss my writing process. Thanks Denise for inviting me! You can check out her blog and her responses here. I am supposed to pass this torch on to other bloggers, but dropped the ball (because I’ve been so busy working on my novel) and didn’t send out my invitations to other bloggers in time for this to post. So I thought I would open this up to any of my readers who would like to keep the flame going. If you would like to answer these questions and post on your blog (on next Monday), feel free to do so. Just post in the comments below or use my contact page to email your blog link to me, so I can post your link on this post.

So let’s get started with these questions…

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