Posted in blog, blog tour, guest post

Guest Post By Anna Mocikat: Are Book Trailers Useful or a Waste of Money?

Trailers have been around forever in the movie and TV industry. The big studios spend a lot of money on their creation, and even indie films have to come with trailers if they want to succeed in their niche markets. Video game studios also put a lot of effort into the production of trailers, which often show scenes exclusively shot for them.

With the rise of YouTube and social media, trailers have become even more important for the entertainment industry than they used to be in earlier decades.

So, why are book trailers still such a rare phenomenon? And why are many of them so poorly made?

Many indie authors consider the (often costly) option of a trailer for a marketing tool as a waste of money––which is understandable. A good custom-made trailer can cost $300-$500, but of course, there’s no limit on how much can be spent on them. Big publishers often hire marketing companies specialized in TV commercials and easily pay between 10k-50k to advertise the latest books of their bestselling authors.

Others argue that a trailer makes no sense for a book, because, after all, you’re supposed to want to read the book, not watch it like a movie.

I have to admit that ten years ago when book trailers were still a new phenomenon, I thought the same and was therefore surprised when my publisher asked me to have a trailer produced for my book.

However, I completely changed my mind on making trailers since then because of the success of mine.

I have come to believe that book trailers are a valid marketing tool for various reasons.

First of all, our daily life has become much more visual-oriented than ever before. More people are watching YouTube videos nowadays than reading books (sadly). To convince such an audience to give a book a chance, it’s a good move to offer them visual impulses they understand. This is only possible with a trailer. Marketing experts know that moving images are way more powerful than single images, which is why we see short clips as ads for all kinds of products in our feeds on Instagram, Twitter, and Facebook.

Secondly, if big publishers are willing to spend thousands of dollars on a single trailer for a single book, then it must be worth it. Big publishers never spend money on anything for no reason. They have stone-cold marketing experts who constantly evaluate which strategy is useful and which isn’t. So if it works for the big publishers, then it can also work for Indie and small press authors.

All that being said, I would strongly advise keeping away from making a trailer yourself if your only experience with videography is shooting little videos with your phone and posting them on Facebook.

It’s the same as with book covers. Every book marketing guru will advise you to hire a skilled cover designer instead of trying to photoshop something by yourself. Don’t. Just don’t.

It’s similar with trailers. A bad trailer is counterproductive. It quickly can turn out boring or look amateurish, which will likely scare potential readers off instead of convincing them to buy your book.

The same can be said about so-called “generic” trailers. If you do some research, you will quickly find people willing to make you a trailer for $50-$100. As so often in life, you will experience a simple truth: you get what you pay for. Your trailer will turn out dull, soulless, and/or feature footage and images everyone has seen a hundred times.

If you decide to have a trailer for your book, find someone who will put effort and creativity into it, and who is willing to create something unique for you––as unique as your book, and transporting its essence visually.

There are two kinds of trailers I would recommend:

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Posted in blog tour, Book Tour, books, ebook, Indie Author

Blog Tour Post: For The Lost Time By Heather Blair

When Diego Delgado closed his eyes it was 2020. When he awoke, he was one-hundred years in the past. Thrust into the dawn of the Jazz Age with no money and nowhere to go, Diego encounters a veritable bouquet of acquaintances including a kind-hearted factory owner, a free-spirited flapper, a worldly-wise mystic, and a strong-willed heir named Thomas Greely. Diego, desperate to return to the future and reunite with his young daughter, must blend in with the roaring twenties lifestyle while searching for answers. But distractions are all around him, especially Thomas who is both beautiful and charismatic, and Diego must grapple with the reality that even if he succeeds in returning home, half of his heart will stay behind.

Genre Categories: Chick Lit, Contemporary, Historical Fiction, LGBTQIA, New Adult, Romance

For The Lost Time can be purchased at Amazon for Kindle.

Heather Blair is the author of new adult romance novels including “Lucid Dreaming” and “Wide Awake.” She was born and raised in Vermont and has spent much of her adult life in New York and Los Angeles. She currently resides in Connecticut with her two cats. You can find more out about her at her website, Twitter, Facebook, Instagram, and Goodreads.

Here’s an exert from the book…

The restaurant Diego soon found himself in was far classier than the art deco diner where he usually ate lunch. After almost a month in 1920, he’d finally begun to understand what prices constituted as “high” and he knew that the eighty-five cent lunch specials at Caroline’s would have been too pricey for his blood. Incensed, he slapped the menu down on the table.

“Are you trying to rub it in my face?”

“Am I trying to what?

“Where do you get off taking me to a nice place like this when you know that I…” He trailed off. Thomas’s mouth parted as he realized what Diego was trying to say. When you know that I’m homeless.

“I meant no insult. I simply have a thing for the creamed chicken on toast they serve here. Jeepers, friend, do you really think I would do such a pig-headed thing?”

“Yes,” Diego answered simply. “And why do you keep calling me friend?”

A solitary laugh puffed from Thomas’s lungs.

“You don’t consider me a friend?”

“I consider you a spoiled rich kid who’s never been told no in his life and wouldn’t know how to handle it.” Diego hadn’t meant to be so harsh. He was like a cornered animal, lashing out on instinct.

“Wrong on all accounts,” Thomas replied coolly. “I’m not rich, my parents are. I’m not a kid, I’m twenty-one years of age, and I’ve been told no plenty of times and I handle it by simply choosing to ignore it.”

You can also learn more about this book and the author by following For The Lost Time Blog Book tour. See dates and blogs below.

Posted in book review, book series, books, Indie Author, Self Published

My 5 Top Suggestions For Indie April

It is Indie April where indie and self-published authors are given a little extra support by readers through either buying or promoting their works. So I thought I would go through my book reviews and pull out my top 5 indie/self-published likes for those looking to check out something awesome to read this month!

Misfit Mage By Michael Taggart

Categories: Fantasy, Magic, LGBT

The main character is Jason who has just discovered he is a supernatural through a major life altering event. His world is turned upside down when he realizes he can do magic, and that magic really is a thing. Along the way he makes amazing friends who feel more like family, and meets a man who puts his other lovers to shame.

Jason quickly discovers his limits in magic, but also finds places he excels at. He also realizes how dangerous the magic world is and how much he needs to catch up for he gets himself killed. But he is a problem solver with an abundance of creativity. Some of his solutions are amazing to behold (and super funny too)!

You can read my full review of Misfit Mage here.

The Goddess’s Choice By Jamie Marchant

Categories: Fantasy, Romance

This is a story of magic, legend, love, and lust of power. It follows the main characters of Korthlundia’s Crown Princess Samantha, and Robbie, a peasant farmer’s son with the magical power of healing. The Princess struggles against power hungry nobles who want to marry her and become her consort and the new king. Meanwhile, Robbie deals with persecution from his own people for being considered a demon because of his magic and skin color.

The danger at the palace increases as Samantha’s father, the king , becomes ill. And Robbie learns of a mysterious destiny he must fulfill while also learning more about his vast healing abilities. The two major story arcs are masterfully woven together to create a rich and unforgettable story.

You can read my full review of The Goddess’s Choice here.

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Posted in better life, empowerment, writing, writing retreat, yoga for writers

Yoga For Writers Videos

I’ve been a little quiet on my blog for awhile, because I’ve been busy with some personal projects. One of them has been actively working on completing a 200 hour training certificate to become a yoga instructor. This past week I completed all the tasks required for the certificate, including my final project, which was to teach a yoga class.

When the stay a home order came along for the recent outbreak, I thought for sure I would have to wait a long time to teach said class. However, I was fortunate enough to run across a virtual writing retreat who was looking for someone to teach a yoga class. I jumped all over that opportunity!

My next task was to plan the class. So I decided to create a yoga routine geared specifically to writers, who can spend long hours sitting. So the poses I planned for are for stretching the back, opening the hips, and strengthening the wrists, arms, and shoulders.

After the retreat, I realized that other writers might like to try this routine too. And so, I decided to post my very first yoga teaching experience on my blog for those who are into, or want to get into yoga. Or for those who just need something to do during this stay at home period.

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Posted in author, blog tour, Book Tour, ebook, empowerment, guest post, novel, self-empowerment, Self-publishing, writing

Guest Post By Elfie Riverdell: The Story That Inspired Me To Self-Publish

I find it hard to pinpoint exactly when I realized I wanted to be an author. I remember writing paranormal stories on my old PC when I was at middle school, with (beautiful) covers illustrated on Paint. I wish I still had those stories, as it would be so much fun to go back and revisit old characters. Even still, I’ve always had a very vivid imagination, and I’ve never had any issues with coming up with quirky plots. But The Forest of Fallen Stars was a little different.

When I wrote The Forest Of Fallen Stars, I sort of fell into a writing frenzy. It was summer, and I had a lot of spare time around my work schedule. I would sit in my room for hours and hours, writing and scribbling down ideas. The plot just came to me. I wish there was some way to explain it, because I certainly can’t seem to replicate it! But I think it was the characters that truly made the story come alive for me.

Alura means so much to me, all of the characters do. Alura is shy, and full of self-doubt at the beginning of the book, but we get to see her learn about her gifts, and develop into a strong and confident young woman.

Kara is troubled and angry, but she has a kind heart and is always focused on doing the right thing.

Loria is also quite unsure of herself and the role she plays in her world, but she is strong-willed and determined.

Self-publishing has been a strange and very stressful experience. It’s taken a long time, and a lot of hard work. But I was incredibly lucky to get to work with an amazing friend of mine, Nicoletta, who formatted and designed everything inside my novel. She did an amazing job, and really helped me when I was struggling with the design.

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